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Is there a term similar to "shrinkflation" when food is made cheaper instead of smaller? (sh.itjust.works)

submitted 2 weeks ago by [email protected] to c/[email protected]

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[–] [email protected] 2 points 1 week ago* (last edited 1 week ago) (1 children)

Strictly speaking this is a subset of what the food industry calls reformulation. They'll also reformulate a product for other reasons (eg to reduce sugar/fat/salt or add a vitamin so they can make a health claim, tweak the flavour if it isn't performing well, etc) but reducing materials and manufacturing costs is a big part of it. Maybe we can coin the term "deformulation".

[–] [email protected] 1 points 1 week ago

I like that name. Deformulation definitely implies that the change was not made for the benefit of the consumer.