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Gearbox founder says Epic Games Store hopes were “misplaced or overly optimistic” (arstechnica.com)

submitted 3 months ago by [email protected] to c/[email protected]

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[–] [email protected] 25 points 3 months ago (1 children)

One thing that we have learned is that piracy is not a pricing issue. It’s a service issue. The easiest way to stop piracy is not by putting antipiracy technology to work. It’s by giving those people a service that’s better than what they’re receiving from the pirates. -- Gabe Newell, 2011

Time and again, digital distribution platforms have proved this. Apple Music became a dominant music distribution platform at the height of Napster, LimeWire and other peer to peer sharing apps. They did it, because it was easier to just buy the tracks/albums you wanted than to dig through trackers and websites which may or may not actually have what you want. Netflix became the de-facto source for streaming movies at a time when BitTorrent was common and well known. Again, they made it easy and convenient, while not charging an arm and a leg. Steam also faced competition from BitTorrent piracy. But again, Steam made buying, downloading and running games easier than the pirates. And people are willing to pay for that convenience and not dealing with the crap which floats around the high seas.

And, so long as Steam continues to treat it's customers right, those customers will keep coming back. And that's the problem with Pitchford's whole premise. Developers will go where the customers are. Sure, you'll get the odd case of a publisher/developer doing an exclusivity deal. But even then, it's probably limited, because the customers are on Steam. If another storefront wants to draw customers, they need to start with treating customers well. They will still face headwinds, as Steam has a large "first mover" advantage. But, success is going to start with making customers want to come back.

[–] [email protected] -1 points 3 months ago (1 children)

yea let's just forget about the illegality of those things and how companies, ISPs and law enforcements fight tooth and nail to shut those services down repeatedly.

You ever wonder why these companies don't operate in countries that don't have strict piracy laws and can't shut down sites with court orders? Because it's still easier to pirate than face criminal charges.

[–] [email protected] 1 points 3 months ago

Re-read what I wrote, but hop down off your high horse first, it's obvious you weren't able to read it clearly from up there. I'm neither promoting nor defending piracy. Quite the contrary, I'm praising the legitimate services (and Steam in particular) for understanding that competition with piracy isn't all about money, it's often about the quality of service. Funny enough, your own comments are actually a point in favor of this:

You ever wonder why these companies don’t operate in countries that don’t have strict piracy laws and can’t shut down sites with court orders? Because it’s still easier to pirate than face criminal charges.

Yet somehow, with a lot of time, money and effort put into shutting down piracy, the pirates were able to provide a better service. Seriously, step back from the whole "napster bad" for a moment and think about the dissonance of the situation. Large companies, pulling in millions of dollars a year, with no need to worry about law enforcement or monied interests coming after them, somehow failed to create anything resembling a functional digital marketplace. They were stuck in the physical distribution paradigm and fought tooth and nail to avoid digital distribution. At the same time, a few kids, with little money, and law enforcement trying to shut them down created a pretty good user experience. Sure, some of that is not having to worry about licensing. But, a large part of it is understanding what the users want and giving it to them.

It wasn't until Apple came along and basically created "Napster, but legitimate" that music piracy really fell off. Netflix pulled off something similar with video (though that is rebuilding some rough edges at the moment) and Steam did it for games. Sure, piracy still exists, and it will always be a problem. But, a lot of piracy can be tamped down by having a good service available.