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YouTube is Losing The War Against Adblockers (www.howtogeek.com)

submitted 2 months ago by AnActOfCreation to c/[email protected]

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YouTube is intensifying efforts to combat adblockers, including blocking video playback and warning users of potential account suspension.
Increased ads on YouTube have driven many users to adblockers, hurting both YouTube’s ad revenue and content creators reliant on ad-based income.
Despite these measures, many users are leaving YouTube or finding workarounds, leading creators to seek alternative revenue streams off-platform.

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[–] [email protected] 370 points 2 months ago (61 children)

Imagine being on the YouTube ad team...that has to be the most depressing team in tech history. Your whole existence revolves around peddling ads before people can watch the ads they want.

[–] vvv 3 points 2 months ago

and it's potentially an existential threat.

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