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Why ‘Deadpool & Wolverine’ Is the Year’s Most Depressing Success Story (variety.com)

submitted 3 months ago by [email protected] to c/[email protected]

9 comments fedilink hide all child comments

For all its self-deprecating quippery, the crossover superhero smash represents corporate brand synergy at its most ruthless

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[–] FatAdama 3 points 3 months ago

Hard to say no to a paycheck. And it’s not his fault that the only comedies getting greenlit these days seem to be scraping the bottom of the barrel. To be fair he was in Rudy and Swingers. So he has been in some respectable movies in the past when Hollywood was willing to take risks. When you’re beholden to your shareholders you have to continue to demonstrate growth and why risk it on a $5m movie that people may not care about when you can mass market an already successful IP that you know people will go see, because they say the first 3.