this post was submitted on 28 Jul 2024
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Sainsbury’s to change name of children’s trousers linked to racist slur (uk.news.yahoo.com)
submitted 3 months ago* (last edited 3 months ago) by [email protected] to c/[email protected]
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An advert for a pair of school trousers has been deleted by Argos after social media users complained the name of the product was linked to a slur used by racists.

The two-pack of “grey reinforced knee grow hem woven trousers” for seven-year-olds has connotations to a slur frequently used by racists, according to X user Esheru Kwaku.

In his post, directed at Argos and Sainsbury’s, which acquired the company in 2016, Kwaku wrote: “Hi @sainsburys @Argos_Online I know you’re the same company, are you aware that the item name below is freely used by racists to by pass n-word filters?

“May I suggest renaming the item. Also maybe a few black faces in the decision making process, to avoid this in the future.”

A spokesperson for Tu, the own-brand clothing label from Sainsbury’s, apologised and confirmed to Yahoo News UK that the product will be renamed following the criticism.

They said: “We’re truly sorry for the upset this has caused. We have listened to the concerns which have been shared and are urgently updating the product labelling."

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[–] [email protected] 27 points 3 months ago (1 children)

For others who can't figure it out, like myself for too long: "knee grow" when spoken is "negro"

[–] [email protected] 18 points 3 months ago (1 children)

I literally never would have made that connection

[–] [email protected] 2 points 3 months ago

Me neither, but that is probably something that should have been realized is an unfortunate name when said out loud.