this post was submitted on 06 Jul 2024
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I seem to remember one youtuber saying that there was a new option to upload two different thumbnails and let some algorithm switch between them to see which does better.
It's called A/B testing and it's incredibly common, not just on YouTube, not just on the web, but literally everywhere.
Companies will release two slightly different versions of a product in two different regions and measure which sells better before rolling out further. Or they'll trial a change in a few areas before deciding if they want to make the change permanently.