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Netflix mulls introducing free ad-supported tier. The circle is complete (adguard.com)

submitted 4 months ago by [email protected] to c/[email protected]

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Netflix, once a pioneer of ad-free viewing that offered a break from traditional TV norms, is now contemplating launching free ad-supported versions of its service in markets like Europe and Asia, Bloomberg reported.

The plans to offer a free ad-supported tier, albeit in select markets, suggests that pivot towards monetizing user data, in other words — making users and not the extensive library of award-winning shows a product, might be well in the pipeline.

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[–] [email protected] 16 points 4 months ago* (last edited 4 months ago) (1 children)

Doesn't this already exist or did I imagine it?

I thought they introduced it years ago

Edit: oh I read again, this time it's free

[–] [email protected] 10 points 4 months ago* (last edited 4 months ago) (1 children)

Then:
Pay + ad

Now:
Free to watch + ads

[–] [email protected] 9 points 4 months ago (2 children)

See, now I'm fine with that. I pay for Netflix and I want what I pay for to stay ad-free. Having an ad-supported tier with no fee in addition to that means that there are options for other people without enshittifying my experience.

That's a world of difference to what Amazon have done where they've shoved ads into the service that I thought I was paying for, and then offered to charge me even more to get my original ad-free service back.

[–] [email protected] 2 points 4 months ago

Yeah, it's the reason I cancelled Amazon the day they announced that, while Netflix shambles on.

[–] [email protected] 1 points 4 months ago

Depends on whether they start making shows with ad breaks in mind. Because the cut where the ad was, while not nearly as annoying as an actual ad, still diminishes the quality of the show imo.