this post was submitted on 25 Jun 2024
335 points (95.1% liked)

Technology

58303 readers
30 users here now

This is a most excellent place for technology news and articles.


Our Rules


  1. Follow the lemmy.world rules.
  2. Only tech related content.
  3. Be excellent to each another!
  4. Mod approved content bots can post up to 10 articles per day.
  5. Threads asking for personal tech support may be deleted.
  6. Politics threads may be removed.
  7. No memes allowed as posts, OK to post as comments.
  8. Only approved bots from the list below, to ask if your bot can be added please contact us.
  9. Check for duplicates before posting, duplicates may be removed

Approved Bots


founded 1 year ago
MODERATORS
you are viewing a single comment's thread
view the rest of the comments
[–] [email protected] 7 points 4 months ago (1 children)

That'd be advertising, and by a mile.

[–] [email protected] 3 points 4 months ago (1 children)

Through search. They make a ton with ads on the search page, sponsored links, etc.

[–] [email protected] 3 points 4 months ago* (last edited 4 months ago) (1 children)

I'm pretty sure their ad revenue from their own pages is a tiny fraction of their overall advertising revenue... They basically own the advertising market online, almost anywhere you see ads googie is getting a cut

[–] [email protected] 3 points 4 months ago* (last edited 4 months ago)

This source seems to indicate that's not the case:

  1. Google Search & Other (56.93%)

    2023 Total Google Search & Other Revenue: $175.04 billion
    This is revenue generated primarily from ads shown on Google’s search results pages and other search-related services.

  2. YouTube Ads (10.26%)

    2023 Total Youtube Ads Revenue: $31.51 billion
    This is revenue from ads shown on YouTube videos, including display ads, overlay ads, skippable video ads, and non-skippable video ads.

  3. Google Network (10.20%)

    2023 Total Google Network Revenue: $31.316 billion
    This is revenue from ads displayed on websites and apps that are part of Google’s ad network, beyond Google-owned properties.

  4. Google Other (11.26%)

    2023 Total Google Other Revenue: $34.68 billion
    This is revenue from Google’s other ventures and products, such as hardware (like Pixel phones and Nest devices), Play Store purchases, and other non-advertising sources.

  5. Google Cloud (10.75%)

    2023 Total Google Cloud Revenue: $33.08 billion
    This is revenue from Google’s cloud computing services, such as computing power, storage, and data analytics offered to businesses and developers.

So, 57% from search, and only 10% from ads on non-Google pages.