A closer view of the initial damage. This could very well be the beginning of the end for Grindavik.
It noteworthy to mention that the town has been evacuated and the people are not in harms way, but this was likely someones home. My heart breaks for you folk.
I look at the most recent activity and suspect that either a new fissure has opened in the town proper or the southern fissure has lengthened. There exists a mini cluster of larger earthquakes in this area. The best case scenario is that this is a new structure on fire. All three scenarios are rotten-a-f. It is getting hard to tell due to gasses, smoke and darkness.
That is most likely a RUV news helicopter in the foreground. It's footage may be available shorty. You can also read their english blog here. Drones are once again banned 4km from town.