I feel like this has to be built on a lack of appreciation for words as a facilitator of human connection. By finding means of expression and being understood we manage to link our brains together on a conceptual level. By building these skills communally we expand the possible bandwidth of connection and even the range and fidelity of our own thoughts.
This has to be motivated by a view of words as Authoritative Things that sit on shelves and bestseller lists and are authored by Smart And Successful People.
By the way, thank you Terry Pratchett for teaching me the use of Meaningful Capitalisation.