That article is fantastic, read it when it was first posted and just read it again now. His closing lines hit home:
"...policymakers should focus on freedom of exit – the right to leave a sinking platform while continuing to stay connected to the communities that you left behind, enjoying the media and apps you bought, and preserving the data you created..."
"The Netheads were right: technological self-determination is at odds with the natural imperatives of tech businesses. They make more money when they take away our freedom – our freedom to speak, to leave, to connect."
A giant milkshake of milk!