Surveillience Capitialism
Substance is buried beneath the libbery. The relevant bit: capitalist conditions have changed. Surveillance capitalism brings new rules distinct from those of industrial or finance capital. I mean we did have massive towers of data driven wealth arise and multiply in very short order. This also means new repression will operate differently from the fascism of the past
As a 
Zuboff has fluffy, vibes based ideas on what to do about it, and a very cute belief that the West has meaningful democracy, eg the concept that top level decision making behind closed doors is new
Disclaimer: I am a babby on theory, open to correction from real vanguard ppl
Indeed no. The engineering of apps to ensnare time, attention and views and the vast scope of spyware are well documented