this post was submitted on 18 May 2025
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noyb sends Meta 'cease and desist' letter over AI training. European Class Action as potential next step (noyb.eu)
submitted 6 days ago* (last edited 5 days ago) by Pro to c/Technology
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Meta has announced it will use EU personal data from Instagram and Facebook users to train its new AI systems from 27 May onwards. Instead of asking consumers for opt-in consent, Meta relies on an alleged 'legitimate interest' to just suck up all user data. The new EU Collective Redress Directive allows Qualified Entities such as noyb to issue EU-wide injunctions. As a first step, noyb has now sent a formal settlement proposal in the form of a so-called Cease and Desist letter to Meta. Other consumer groups also take action. If injunctions are filed and won, Meta may also be liable for damages to consumers, which could be brought in a separate EU class action. Damages could reach billions. In summary, Meta may face massive legal risks – just because it relies on an "opt-out" instead of an "opt-in" system for AI training.

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[–] Mikina 2 points 6 days ago* (last edited 6 days ago) (1 children)

This is amazing. I was immediately thinking about donating/joining noyb's support membership, but it made me wonder if there aren't any better options for larger/more well known non-profit organizations that fight for privacy rights of EU consumers, where my money would be better spent, since this is the first time I'm hearing about noyb.

So, does anyone have any recommendations about similar orgs? Or references about noyb that would help me in deciding to support them.

[–] gopher 1 points 6 days ago (1 children)

noyb has really done amazing work the last many years. They specialize especially in GDPR law and Schrems II (Max Schrems is the founder).

EDRi is another organisation doing a lot of good work in digital rights. They fight against chat control and such which is an area noyb is not so active.

These are the best EU based organisations to support imo. EFF does good work too, but a lot of that outside EU.

[–] Mikina 1 points 5 days ago

Thank you, those two sound amazing, I'll see if I can properly donate to both!