This seems ethically gray. essentially you pay a premium fee to be on the website. The fact that it's a donation seems even more problematic because it does seem like it could be a legal issue for the defense fund. I hope these people contacted his lawyers about it. Additionally, people on r/brianthompsonmurder pointed out the fact that people with little to no money won't have as much of a chance of being included (because they are picking and choosing who gets to say happy birthday??). "While donations increase the likelihood of your message being included, our goal is to feature as many messages as possible." So people who can't pay that much.... what? This feels weird and immoral to me. Perhaps the donation should be suggested in lieu of the card, but not a premium tier??
And the fact that they are not being transparent with how they are getting site to luigi is really weird. Will he even ever see it? A guy who wants things to be transparent and is against classism, is anti-capitalist. It's really off and doesn't feel right.