This author should’ve spent digging into the iPhone 12 / 13 mini, and how it was received in Apple communities a few years ago.
That experiment really showed that the small phone demographic is passionate and vocal, but small (no pun intended). Those phones sold well when the small-phone-fans ran out to buy them, but the sales numbers cooled off quick.
Given that Apple is working on a lightweight 17 “air” phone, my guess is that they learned screen size is too important for too many people, but they’re going to see if they can strike a middle ground with weight / pocket fit.