Especially when the video is only 15 seconds long. Has the average attention span really fallen so far that one can't wait like 10 seconds for the funny part? (The answer is yes, I know, I've seen kids scrolling through TikTok and skipping a video after just a second or two).
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How much is impatient people and how much is the content creator not understanding how to do a hook at the beginning?
"Wait for the end" or "the last one will shock you" is because the video gets an algorithm bump if people watch it all the way to the end. Only reason. To make more money.
Yes but you dont have to say "watch till the end," as it makes people literally not want to do that
It should, they are not giving any proper reason to, just trying to cheaply get more money from you wasting more of your time. They are wrong, they should feel bad. Making a video with the express purpose of trying to milk money out of it is not a successful strategy long-term. Making good content that people want to watch to the end without being told to is much harder, but actually works.
Read the first sentence and gave up sorry. ¯\_(ツ)_/¯
Longer engagement times on videos are rewarded with higher priority in the Feed and more advertising revenues.
These videos are responding to the economic incentives created by the social media industry. Nothing you - personally - do will change this because you - personally aren't the target audience.
Like if you watched to the end and you will have seven years of good luck.
"watch until the end"
Yeah, that's how videos work.
Nah, I like to close my eyes at the penultimate second of any video I would otherwise have watched to the end. Just to be difficult.
I appreciate the warning as it readily admits the majority of the content is boring enough to make you want to scroll away.
I LOVE engagement farming. I LOVE generating all that revenue and data to be mined for my precious share holders who I owe my LIFE to.
Have you considered just not watching shortform video like tiktoks and youtube shorts?
I've never even heard that line in anything I watch. If I see thumbnail faces, I instantly block the whole channel.
Yup! That's in fact what I myself don't do.
I cross posted this post from another to MildlyInfuriating because it's the kind of content this community is for. Not because I myself was soliciting advice.
SoUNd oN
Not clicking that either
Always some annoying bullshit at the end
The clickbait will continue until it stops working.
I Dare you to watch this entire video! https://www.youtube.com/watch?v=Edx9D2yaOGs
Challenge not accepted! 💪
If it's interesting I'll watch until the end. It's that simple. If you feel the need to tell me how to get through a 30-second video I'm going to assume it's not worth my time and that's the only way you can get me to stick around.
Is this some New Social Media platform problem I'm too elder millenial to understand?
It's like the TikTok equivalent of YouTube clickbait titles and thumbnails. I don't even use TikTok, but I can hear the stilted AI lady voiceover saying, "Wait Until The End. You Won't Believe The Transformation."
I did X and this happened!
Also, if the title of a news article is in the form of a question I just mutter to myself "no" and keep scrolling without even reading it.
Betteridge's law of headlines supports you.
Which then becomes a way to influence opinion.
Can Obama Really Reform Healthcare?
Is Trump's Infrastructure Week Here?
Can Biden Make EVs Work?
The answer should be Fuck You, I'll go read a different source on this topic.
THIS GUY JUST...
Tell me who "this guy" is. You have their username. Don't anonymize them.
Even worse is captions saying what happens. Like it'll be a video of a baby trying to sit on a chair and missing and falling...and the caption will say "bro missed his chair".
Why does a 7 second video need spoilers?
The worst is people verbally explaining what you're seeing like a fucking documentary. It's extra bad because they stole the video they're narrating.
Even better is a split screen video where the bottom half is someone playing Minecraft or some really simple platform game because people don't have the attention span to learn some dumb fact without also watching some game on half of their screen.
I really hate this version of the internet.
Even better is a split screen video where the bottom half is someone playing Minecraft or some really simple platform game because people don't have the attention span to learn some dumb fact without also watching some game on half of their screen.
I've never seen those in any of my feeds, thankfully. Probably because I tend to watch longer videos and..."original" videos (no overlayed people or other stuff)
Same, but once in a while I start watching a short from one of my subscriptions and then start scrolling. I guess because I watch some gaming content, YouTube thinks I want to watch that drivel.
I watch a lot of gaming content, but it's mostly video essay or review style stuff. Maybe that's what keeps my feed clean.
On YouTube, I don't watch shorts at all though. And I'm vicious about telling it "Not Interested" when there's something I don't want in my feed.
It's not my feed that has crap. Try swiping up on 100 shorts some night when you can't sleep and see what you see.
It's the attention span shrinking as time goes by.
I have a brilliant idea actually; a video sharing site with a maximum video length of one second. "How much can you fit in a second? Find out for only $10/month"
It's six times better than vine!
Bill Gates, Zuccerberg and Elon Musk wants to know your address.
That just made me miss Vine and early Twitter... Attention span be damned, there's an art to crafting a good joke with a length constraint that I don't see much on the internet anymore
there's an art to crafting a good joke with a length constraint
RIP Mitch Hedberg
Yeah. Those platforms were the one-liners of social media comedy. 7 seconds/140 characters to set up and deliver a punch line.
That’s up there with the overlay of the “creator” pointing at the spoiler text, needlessly obscuring the actual content.