The funny thing is that the rich people know that those are 2nd class luxury. The real luxury clothes do not have big logos, they are made with expensive materials like silk, cashmere and other expensive hand crafted fabrics that most people can only afford exceptionally. Most Luxury brand sold their soul for profits by creating those 2nd class that wanna-look rich people can afford, but they still sell their actually valuable products to actually rich clients, without big logos.

P.S.: those 2nd class luxury are made in the same Asian sweatshops as the fast fashion like H&M, while real luxury are made by highly skilled workers, usually in Western countries.

Same sentiment here - but with the exception of band t-shirts and other merchandise - where in most cases you do want to show your support for the artist.

With those luxury brands the bigger the logo the cheaper it is. The really expensive stuff doesn’t have a logo or is small and subtle.

Just look at the stuff Hermes makes. Almost nothing has a logo and if it has it just a subtle “H” They are one of the few luxury brands that hasn’t followed the luxury street wear fad and are growing in sales. While the more mainstream luxury brands like Gucci and LV are losing customers since those brands are being associated with trashy people, because of their focus on mainstream “luxury” street wear. Like in my country street thugs wear Gucci and LV.

They are fulfilling their purpose though. These people are trying to announce their "status" in society so others know how rich and successful they are. They're not advertising the brand, they're using the brand to advertise themselves. The problem is that a lot of people in society are actually impressed by shit like that.

They are walking billboards.

Yep. Some years ago, I made the decision to never wear logos or anything with a brand name on it. It's a silly thing to do and there are plenty of clothes out there that are just clothes.

This reminds me of "Back to the Future", where Lorraine calls Marty "Calvin Klein", after she had seen his underwear...

I was literally just thinking this less than an hour ago. The idea of paying to be a billboard is wild to me I get bands, but brands??

This is happening with non-luxury brands too. I was looking for a simple sports t-shirt lately and it's actually really hard to find one without a huge brand logo at the front. Do people actually like this?

I find the same to be true when people buy cars with illuminated insignia in the grill. Mercedes Benz, Volkswagen, for example.

Now we need an Ad blocker.

It's a symbol of wealth. They want you to know the brand because it tells others they have the means to afford it.

I totally agree with you, though. It's tacky.

Peacocking. It's called Peacocking.

Not only are you advertising how much money you've spent, but also how uncreative you are with your money.

I have a hoodie that has "Moshed Potatoes" on it and you should get it too.

The only other type of clothing with clear, visible branding I own aside from band shirts is tech vendor shirts from conferences. But those I get for free, so I didn’t exactly pay to become their billboard.

I get most of my clothing free (I’m not picky and I’m a common size), so at least in my case, sometimes I paid nothing to look like an advertisement. I don’t really care what’s on the shirt, and some of them are logos I don’t recognize, so it could be anything. It’s there to keep me from being arrested or kicked out, and my primary criteria are comfort in texture and temperature. If it’s comfy, has no holes/stains and fits well, I’m not worried about what design it has on it.

…To a point, I’m not wearing anything bigoted (though part of me enjoys the idea of a queer autistic immigrant getting use out of bigotry by wearing it inside out, but not enough)

My favorite sweatshirts are my uniform sweatshirts from the bakery I work at- they’re high quality and comfy as hell, plus I’ll never, ever wear them at work because it’s a bakery, it’s hot as fuck.

Sports jerseys are even worse. You pay a fortune, to wear plastic, and then you have 3-4 sponsors plastered all over the shirt.

They want me to wear that shit, their asses can pay me a monthly subscription.

And then still no lol.

Generally, I agree with this. Not quite w/ regards to Nike and some other brands, (most of Nike's competitors, Apple) , since they put the logo on everything as part of their design asthetic. Whether you like that or not is personal choice, of course. Personally, I miss the old colorful Apple logo.

With luxury brands, yeah it's a blatant cash grab extracting money from poorer people by selling them the mirage of owning something luxurious. The stuff you buy at the mall isn't sold at their Rodeo Drive location! That said, some luxury brands do qualify for "buy it for life" status, though having the kind of quality isn't exclusive to luxury brands (see also: Zippo lighters, and many many other solid, reasonably priced brands).

Yeah I think if you're going to be advertising their brand the product should be free or they should even be paying you to wear it out in public.

Have you seen music lyrics? They're full of advertisements.

People pride themselves to be walking billboards. I think it somewhat resembles wearing the coat of arms of your lord in the millennia before.

See no problem as long as person genuinely likes branding, not because “flex”. For example i have Adidas Original hoodie and I like it has huge logo coz it’s iconic design of hoodie from golden era of hip-hip and break dance. I would never wear same from other brand or even “three stripes” logo from the same brand.

100% agreed, but this doesn't seem like a shower thought.