When I was somewhere in the late single digits to 11 years old I loved it. The idea of an overly complicated city wide scavenger hunt that had you solving riddles was just plain exciting. Rooting for the underdog? My new hobby. The whole thing was a very fun fantasy and everybody seemed so cool.
I watched it with a buddy a few years ago and "meh" about describes it. This is coming from someone who still genuinely laughs and dick and fart jokes =/.
It was however pretty easy to enjoy and make fun of some. I could not get over dudes plastic hat either, I want one.