Speaking in good faith it is partially about shaping opinion. We want to encourage the cultural conception that we're in this together and working with each other to solve this crisis - why? To get more fucking people to get vaccinated. There is no world where you can get 100% of people (without medical reasons not to) to get vaccinated... but the closer we get to that number the better we are.
I am so fucking disappointed in my province that this asshat has personally managed to revive conservatism in the province.