this post was submitted on 01 Jun 2024
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Apple

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[–] [email protected] 12 points 5 months ago (4 children)

Editorialized title for Lemmy or AB testing? I’m seeing this for title instead:

Apple's AI plans involves 'black box' for cloud data

[–] [email protected] 7 points 5 months ago* (last edited 5 months ago) (1 children)

This is the title I still get when using Voyager title auto-fill even though I see it's different now. Thankfully this is not reddit so I updated it now.

[–] [email protected] 6 points 5 months ago (1 children)

It’s entirely possible that they’re doing AB testing. Was more of a curiosity thing and didn’t mean to come off accusatory, sorry if it did!

[–] [email protected] 5 points 5 months ago* (last edited 5 months ago)

No worries, no offense taken.

[–] [email protected] 5 points 5 months ago

Possible the source website just changed the title after the article was shared and Lemmy pulled the metadata.

[–] [email protected] 2 points 5 months ago

Same. “Plots” feels like a weirdly nefarious choice of phrasing!

[–] [email protected] 1 points 5 months ago

Editorialized is my guess. Seeing the same thing.

[–] [email protected] 10 points 5 months ago* (last edited 5 months ago) (2 children)

it will be interesting to see how apple tries to instill consumer trust for doing something technally less secure than microsoft’s on-device copilot garbage (which was kind of a PR failure as we all know). as always, apple knows when to innovate and knows when to follow the leader

don’t get me wrong, both companies are profit seeking entities but it’s always impressive how apple uses marketing to pull off parallel implementations with 99% less uproar. in my view, articles like this are a grassroots of what it’s planning to maximize support

edit: to be more clear this is an apple enthusiast comment; i am inspired/in awe by apple’s marketing talent and product strategy. i am just highly critical of the AI trend going around

[–] __init__ 8 points 5 months ago (1 children)

So the information still leaves your device. I don’t understand how the manufacturer of the hardware in the data center makes a difference to privacy or security?

[–] [email protected] 6 points 5 months ago (1 children)

I don’t know all the technical details of how this works, but I read that they’re planning to use their “Secure Enclave” functionality, which is hardware based.

[–] [email protected] 5 points 5 months ago (1 children)

Yeah, but it'll be Secure Enclave in data centre hardware, not on your phone. Basically they're just using their own proprietary HSMs to encrypt data on the server.

Not convinced that this will really add any privacy benefits over other confidential computing solutions already offered by AWS/Google Cloud/Azure. That said, it is fairly private - just not as good as on-device.

[–] [email protected] 2 points 5 months ago

I’m not saying it’ll be any more secure/private, as like I said I don’t know the technical details behind it. But that is the explanation for why they’re using all of their own chips for it.