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Wow that's definitely more Maori than I would have expected. It must be an auckland perception thing because maori are only 10% of our city and probably less if you live in central Auckland.
Now the government messaging makes more sense. When I first saw fully Teo reo press releases I was thinking who is this for they'd be better off releasing this in Chinese.
That would include absolutely anyone with Maori ancestry, regardless of how remote or if they identify as such.
There seems to be different language used in this article, stating people who "identity" as Māori, while the actual StatsNZ release states people of Māori descent, which in my mind is quite different.
But it is also only people who know about their Māori ancestry.
And David Seymour fits into both categories, funnily enough.
Asian <> Chinese.
There are a lot of ethnic groups that are covered by the label "Asian".