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When you're so desperate you're creating a product that you need to do well for your company to stay afloat, not one the market has decided it wants.
I'm sure it'll go great...
Good luck with that. It's just as smart as the rest of his decisions with Twitter.
Sorry, but a pivot to video isn't going to save Twitter. Especially since they shitcanned Vine and let TikTok take all of the market share.
He's trying to prop up people like Tucker Carlson, hell I wouldn't be surprised if he's the sole reason why this is happening.
That really is the most nonsensical thing about this to me: Musk supporting Carlson so much.
Why is Musk going so far out of his way and spending so much money when Carlson himself is a billionaire and the inheritor of the Swanson frozen food fortune? Carlson could easily do things solo - of all people, why is Musk trying to pivot so hard into him?
Maybe it really is ideological and he just drink the FlavorAid?
Just seems so strange.
I think its both. Carlson has a certain kind of cash cow viewerbase that isn't really good with technology so Musk is trying to pivot into that as a base for steady cash flow.
Billionaires buy media platforms to influence the public, not to make money. The audience Musk can influence is the same audience that watched Tucker. If he is the one paying Tucker, he gets to influence what Tucker says, just like when he was at Fox News.
It makes perfect sense.
Sounds to me like he realized that Fox viewers aren’t opening a browser to watch Tuck. Ah well, cry me a river.
Edit: fixed typo
I’m late to the Twitter party, but It doesn’t seem so bad to me? I know I’m supposed to hate it, but I don’t know why.
There is a long and sordid history...all you really need to know is Elon is a sad cryptofascist and most people on there are THE WORST
How is it going to be different than Vine?
Vine was at least good. Twitter is no longer making waves by being fun, so I doubt it'll draw in the fresh and creative types.
Pivot to video, eh? Smells like Facebook.
Probably more like tiktok.
Was referring to this: https://www.ccn.com/facebook-lied-about-video-metrics/
Yeah never used either myself and don't care to. Doesn't surprise me a bit FB/Meta lied and tried to cook the numbers.