Ready Player One Matrix And maybe others but I don't know.
It would be extremely hard to resist. Such tech may be expensive, tho it could still be owned by poorer people once it decreases in cost, as it would allow to escape their poorness.
Tho because mostly companies will do things like that, I mostly see something like in Ready Player One. Where you have a giant social network/game, where you can participate in plenty of different activities which can look like the real world, or not.
The Matrix version where you are in a world filled with "real people"/AI, where you have the same world but have some super powers, well not really sure. Do you really want to have powers, what to do with them?
It's also difficult to get a world like that. Social interactions are pretty much needed for most people. Even if these people don't see it directly, getting out, buying something, it's social interaction. If those AI people aren't good, the experience would most likely be mediocre because of the objective it implies (recreating a similar world but where you can do anything). Tho maybe if it is used as a game, maybe it could interest more people.
However it would enphasis the social distancing of many people and break many things. This is why I'd rather see it as like a social media/game universe.
Another issue in the question now is well, there is no such thing. So it's difficult to even know if it would be interesting or not. Would we be absorbed all day in it like people were in Ready Player One? Will companies try to control us? Make us buy things?