this post was submitted on 12 May 2024
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Kevin Roberts remembers when he could get a bacon cheeseburger, fries and a drink from Five Guys for $10. But that was years ago. When the Virginia high school teacher recently visited the fast-food chain, the food alone without a beverage cost double that amount.

Roberts, 38, now only gets fast food "as a rare treat," he told CBS MoneyWatch. "Nothing has made me cook at home more than fast-food prices."

Roberts is hardly alone. Many consumers are expressing frustration at the surge in fast-food prices, which are starting to scare off budget-conscious customers.

A January poll by consulting firm Revenue Management Solutions found that about 25% of people who make under $50,000 were cutting back on fast food, pointing to cost as a concern.

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[–] [email protected] 75 points 6 months ago (4 children)

That's pure greed at this point...Jimmy John's is still well in an affordable range. As a rule, I tend to avoid buying food from places with surge pricing as fast food is supposed to be affordable! It's not fine dining and as a result should be priced appropriately; they've forgotten their role in the food space and thus their business will live or die based on future choices.

[–] [email protected] 16 points 6 months ago (2 children)

if base food prices really make the old fast food economics nonviable, I expect the space to die off and be replaced by fast causal. otherwise I expect a lot of them to die on their own greed and the rest to get with it. it seems the fast food space is going all in on drive-thrus so maybe that's their future niche?

[–] [email protected] 20 points 6 months ago (1 children)

That’s just it, we can see the finances of McDonald’s, and they could definitely make their burgers quite a bit cheaper if they wanted to. But they keep wages low and prices high because it allows them to make massive profits.

Which is stupid to do in the long run, because a nice restaurant is the same price or slightly higher. But all the stockholders are concerned about is quarterly profits, not long term ones. Capitalism is remarkably short sighted.

[–] [email protected] 2 points 6 months ago

Ride your quarterly profits and attendant bonuses as long as possible and don’t give a shit about the future because that’s the next CEO’s problem in less than 5 years from now when you golden parachute out

[–] [email protected] 1 points 6 months ago

Fast food has been all in on drive thrus since the inception of drive thrus. Most places make about half of their money that way and for some it's far more.

[–] [email protected] 8 points 6 months ago (1 children)

We got JJ's a couple weeks ago. 3 sandwiches and 3 cookies was over $50. That was not worth anywhere near that much.

[–] [email protected] 3 points 6 months ago

Yikes! On average (as a single dude) it’s around 19 and some change for delivery. In store I end up paying around 13 dollars! For more than one person, it’s better to eat at a proper sit down restaurant.

[–] [email protected] 3 points 6 months ago (1 children)

Surprised to hear this. Where im at Jimmy John's is the most expensive. I wonder if it's supply chain related.

[–] [email protected] 2 points 6 months ago

I wonder about that, it could be they simply feel that’s a price people will pay there! Honestly, if I get a sandwich, chips, and a cookie for delivery it’s around 19 and some change. If I buy in store it’s around 13 dollars.

In addition to my original comment, I totally forgot about Culver’s which would actually be the cheapest; Their value combo is less than 10 dollars and mighty tasty! I visit both places as they are lighter on my bank account.