Technology
This is the official technology community of Lemmy.ml for all news related to creation and use of technology, and to facilitate civil, meaningful discussion around it.
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I believe Steve has said that he hates the title/thumbnails too. But Google's algorithms heavily incentives them, so he reluctantly uses them while maintaining the good quality content.
Veritasim and other very popular YouTubers have empirically verified that clickbaity and thumbnails with faces results in higher view-through rates.
I think Veritasim actually went into the science of clickbait, specifically thumbnails and why certain images respond better than others.