memes

Yes, that is my point. Whether someone is vegetarian, "trying to be more ethical" but still eating meat, or just a meat eater that has never even considered ethics, there is nothing that says you have to go through all of those steps to becoming vegan. In my experience, regardless of how far along you are in those "steps" once you make the connection between the food on your plate and the animals that it comes from and you realize that they are suffering for you, you go vegan. That could be meat eater to vegan, "ethical" meat eater to vegan, or vegetarian to vegan. My point is that in my experience that process does happen overnight.