this post was submitted on 13 Jul 2023
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The funny thing is, I imagine this won’t actually save marketers much time. If campaigns become easier to run I think it’s likely the number of campaigns going after a particular market will increase. That might limit their overall effectiveness. Marketers would then have to work harder to find creative ways to get their audience’s attention.
Well, it'll save a lot of time that they'll be spending somewhere else and be more effective. I've worked as a dev in a marketing company or two and the backlog is always full, so it's not like there will be shortage of tasks to work on when one part of the work gets replaced by AI.