this post was submitted on 30 Mar 2024
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American coffee culture is very different from NZ.
Starbucks had to close most of its franchises in NZ and Australia because espresso, lattes etc are already the norm here.
Percolated coffee is only really in very working class places like factory cafetarias.
Are you saying that the average person has an espresso machine in their house? Because it matters what you use at home to make coffee. That the actual "coffee culture". You're not different because one company failed to expand internationally.
Surely "actual coffee culture" is how/where people drink coffee.
But yes, middle-class people are quite likely to own espresso machines at home.
I mentioned the Starbucks thing because it was a kind of famous case in business studies. It had expanded into other markets with no problem. You're sounding kind of angry with me about it?