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Trickflation (lemmy.world)

submitted 8 months ago by [email protected] to c/[email protected]

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[–] [email protected] 15 points 8 months ago

In the grand scheme of things, it's not using much more. And if the prices are correct in OP, the markup on the new can is way higher than any extra cost they are incurring from additional raw materials. They probably had some marketing study show that a taller looking can makes consumer's less angry about a price increase or some other crazy nonsense.