this post was submitted on 08 Mar 2024
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Ubisoft.
https://www.ign.com/articles/ubisoft-exec-says-gamers-need-to-get-comfortable-not-owning-their-games-for-subscriptions-to-take-off
High on the list for sure, near Nintendo BTW
I’m already not much of a Ubisoft fan, but wasn’t this just a response to a question about what would need to happen for subscriptions to take off? What should have been said? In context, it’s more of a hypothetical than an imperative.
Context doesn’t make for good clickbait, though.
Context is that Ubisoft is pivoting their entire business model to subscriptions, so this isn't merely "a response to a question", but their actual expectations of their users for their business model to succeed.
Are you saying that Ubisoft doesn't actually believe that people shouldn't own their games and that this was a hypothetical discussion that was taken out of context? Because my impression was that this was sort of a response to people complaining about subscription-based games and DRM content that makes the concept of owning games blurry.
Because if this position doesn't really represent Ubisoft, then what should have been said is whatever does represent Ubisoft. Ideally they should agree that people have the right own the games they purchase.
In my opinion someone should generally own what they buy. That's why I like GOG, which distributes DRM free games, and part of why I often pirate games especially from large companies. In my opinion the take that people should only have a license representing permission to use a product that is actually owned by a company is delusional if not dystopian, and Ubisoft should be made fun of for having that position, and their games should be pirated.
Here's an explanation/rant/opinion I more or less agree with by Louis Rossmann if you're/anyone's interested
No
Yes
if the statement does accurately represent the position of Ubisoft as a company, why is the context important? What is the context that would improve peoples' perception of Ubisoft telling their customers that exchanging your money for their products doesn't grant you ownership of the products?
I apologize, this is a bit of an extreme comparison: If I were to ask you what needed to happen for Nazi Germany to have won WWII, and you gave an honest answer, would it be fair of someone else to take your answer as proof that people on the internet wanted the nazis to win? It shouldn’t matter how your quote is used because there are certainly Nazi supporters on the internet, which is the primary concern of the claim. Right?
I would like to know what the original question was.
I see what you mean, I don't think I've ever seen the context of the question that prompted the statement, and yes when you put it like that I can see how the context can be important. So I did a bit of Googling to see what I could find after I read your reply, and here's what I found:
From what I can tell this is the first article that broke the news, and it's a conversation with Philippe Tremblay, the director of subscriptions at Ubisoft. Here's a long excerpt of the relevant portion:
So yeah it sounds to me like the journalist directly asked how subscription models could become more accepted and normal. It sounds like Philippe Tremblay wants, in particular, for Ubisoft to get in the streaming market, like if you don't have a powerful enough computer to run a game, pay to stream it from a computer that is.
I'm on your side now I think, but I would maintain that Ubisoft would probably love a future where all games are subscription based, but that would just be speculation on my part only based on my bias against corporations ;3
So yeah I get you now, sorry for pressing you, thanks for bearing with me