this post was submitted on 06 Mar 2024
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Apple will put up with fines if it judges that if they manage to avoid the fine, the financial benefit will outweigh the fine.
If there's a 50% chance that I stand to make $100m, and a 50% chance to be fined $20m, it makes sense (if I'm unethical, like corporations are) to take that gamble. Even more so if I think I can use lawyers to shift the chances in my favor.
If you're to make $100m, and there's a 99% chance to be fined $100m... it still makes sense to risk it, worst case scenario you end up as you were.
The beauty of EU's laws, is that the fines are set as a % of "global revenue", not just of revenue in the EU, nor in terms of profits, so large multinational corporations stand to lose way more than what they are likely to gain by not complying.