this post was submitted on 15 Feb 2024
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I mostly use Mastodon, but I 100% get it. The onboarding process is much easier with centralized services (no need for analogies to email), and more importantly, you're not at risk of losing half your follows/followers when server admins have a pissing match. As long as those friction points exist, there will be a market for centralized platforms.
I was impacted by the closing of mastodon.lol and I never recovered either my follow count, or frankly my interest and engagement in the platform since. I'm not alone, either. The 'migration' behavior was half baked at best, giving me what equates to a 301, not much else. There's a lot of work to be done here.
I am the most active on Threads for my brand account, and my personal account on Mastodon is a distant second. I know the people here are gonna throw shoes at me, but my activity is on Threads because that's clearly where the numbers are for my field and the market outside of the total loss that is Xitter.
Mastodon is probably not going to be any bigger than it is now. But you can self host and dictate your fate. In a time of protocols, not products, existing is a great place to be in. Make your own fate.
If you are running a business account you really should be using your own mastodon server.
And poof! There goes the appeal.
Yeah, sure, being the absolute authority on moderation for your content is real unappealing to businesses