this post was submitted on 04 Feb 2024
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Apple employees outnumbered customers at Vision Pro launch in San Francisco's Union Square::Apple’s new Vision Pro headset drew a sparse but eager crowd to San Francisco’s Union Square on Friday, for pickups and demos.

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[–] [email protected] 6 points 9 months ago (30 children)

Prediction: this will be considered Apple's biggest product flop in decades, and may even unseat the https://en.wikipedia.org/wiki/PowerBook_5300 for worst in company history. The whole product line will be scrapped before 2027.

Fortunately they have the cash to burn on projects like this to see what takes.

I'll post this in [email protected] so someone can call me on it one day ;)

[–] [email protected] 9 points 9 months ago (6 children)

They’ve sold 200k preordered as of a couple of weeks ago.

[–] [email protected] 3 points 9 months ago (5 children)

That's not very many for an Apple launch, is it?

[–] [email protected] 5 points 9 months ago (1 children)

Over $700 million in preorders for something that expensive is massive

[–] [email protected] 0 points 9 months ago (2 children)

I would bet that R&D for something like this must be around several billion dollars, so this is not even breaking even when you add in marketing and production costs.

[–] [email protected] 2 points 9 months ago

Right but this is preorder. How often does a preorder break even for Apple? How does this income compare to the size of normal preorders?

[–] [email protected] -1 points 9 months ago

All R&D was already done before them. So they already break even.

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