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BYD is coming for Europe—but high labor costs, connectivity issues, and stubbornly loyal customers might trip up the Warren Buffett-backed EV maker that’s leaving competitors in a ‘state of shock’ (fortune.com)

submitted 9 months ago* (last edited 9 months ago) by [email protected] to c/[email protected]

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If you asked the typical European or American about BYD a couple of years ago, only the biggest petrol-head or an astute follower of Warren Buffett’s portfolio could have given you a confident answer on what the company does.

It’s taken a brutal price war with Elon Musk and an ascension to the top of the Chinese car pyramid to change that. Now that it’s left competitors in a “state of shock,” BYD has become hard to ignore.

However, as BYD fights a declining share price, Europe’s automakers have a few reasons to be optimistic that they will fare better in a battle on home soil.

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[–] [email protected] 5 points 9 months ago

In the UK BYD pricing the seal higher then the Tesla model 3 is a strange decision. Also the mg4 being cheaper then the dolphin doesn't help.