this post was submitted on 26 Jan 2024
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Electric Vehicles

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Despite the bad press, half of America is still considering an EV or hybrid car — they just want them to be cheaper (www.businessinsider.com)
submitted 8 months ago by [email protected] to c/[email protected]
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Claims that electric vehicles don't have enough demand may be overblown.

A new study from GBK Collective, published Thursday, found that half of the more than 2,000 US car consumers they interviewed were considering either an electric or a hybrid car for their next vehicle purchase.

This far outweighs the current ownership trends found in the study. Only 14% of those surveyed already own a plug-in or hybrid vehicle of some kind. It's another piece of evidence of a huge opportunity for EV manufacturers to home in on the needs of these green car-curious consumers.

"These are not the same kind of customers who created the initial EV market," GBK President Jeremy Korst told Business Insider in an interview.

…

"These are later adopters, and because of that, they're not as driven by innovation or even design," Korst said. "They have more functional needs, and they're much more pragmatic and thinking about the total cost of ownership both in price and in effort, like, 'how do I charge so what's that going to take? How much time is it going to take me?'"

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[–] [email protected] 8 points 8 months ago (1 children)

If you take one or two vacations a year, rent an ICE for the trip.

Our last car was 12 years old and we did a 2,800km trip in a rental because we didn't want to run the risk of breakdown in the middle of nowhere.

[–] [email protected] 5 points 8 months ago (1 children)

every time I've taken a road trip (12 times) it's always been in a rental mainly out of necessity. I don't have anything against rentals, I'd just rather save an expense when I can.

[–] [email protected] 1 points 8 months ago

Yeah, road trips are supposed to be cheap. But if you're already using rentals for long trips, that's one less problem with EVs. Price on the other hand...