this post was submitted on 05 Jan 2024
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Beyond the computer accessories saying "Designed by Microsoft," they should be the same keyboards, mice, webcams, headsets, and speakers, Onward, Incase's parent company, said, per The Verge.Onward CEO Charlie Tebele told The Verge that there's "potential" for Incase to release even more designs Microsoft never let us see.
That said, in Microsoft's old designs, Incase, whose website is currently filled with backpacks, bags, and laptop and AirPod cases, suddenly finds itself selling keyboards, mice, and other peripherals.
Onward's other brands, Griffin, Incipio, and Survivor, also don't sell the types of products that Incase is licensing here.
Microsoft's initial departure from Microsoft-brand peripherals meant it would only focus on more expensive, higher-end designs worthy of Surface branding.
Incase's venture could help serve those customers, while Microsoft's legacy with such products can continue without major investment from the tech giant.
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