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‘The Day Before’ Developer Shuts Down Four Days After Launch (www.forbes.com)

submitted 11 months ago by [email protected] to c/[email protected]

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[–] [email protected] 22 points 11 months ago* (last edited 11 months ago) (3 children)

Why would they intentionally screw up so badly idk.

"Never attribute to malice that which is adequately explained by stupidity."

They probably started with an overambitious design, took some ill-advised short-cuts, and pivoted the to the "extraction" format after they'd already marketed it as a different concept, and made a bad gamble or two. Normal gamedev stuff. Same as every Molyneux game.

A few years back this could've been another No Man's Sky story where they fix it after launch... but that means going deeper and deeper into debt while you salvage the mess you've made. Post-COVID interest rates make that impossible. So now they're broke and the project they spent the last years on is a stinker and they don't have enough runway to fix it.

So they're done.

[–] [email protected] 18 points 11 months ago* (last edited 11 months ago)

They claimed a 5 year development time, and what they shipped was a tutorial that lasts 2 hours (to cover the refund window) and a completely empty game afterwards, that consists of you wandering around a map they bought as an asset pack.
They used the hype about the game to make "behind the scenes" videos which were actually ads for an app they made on the side.
The last 2 games they released were abandoned in similar circumstances shortly after launch.
There's enough evidence of malice here.

[–] [email protected] 13 points 11 months ago

I mostly agree with you, but I'm pretty sure NMS took home about $15M in the first month ($78M sales in first month). If they hadn't, they might have closed shop, too. Now, we have a small group of millionaires who can make whatever they want.

[–] [email protected] 5 points 11 months ago

Same as every Molyneux game.

Fuck, I totally forgot about that dingus.
Touché