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For some more context, this is probably tied into at least two things. One is that the bubble was starting to be recognized for what it was. The other is that interest rates became positive again, so the bar for a good investment suddenly went from "I'll be happy if I get my money back" to "I want to be paid back double within 20 years".
I'm just waiting for the ads bubble to explore. There is very little real ROI. As a user, my eyes and mind are well training to avoid seeing any ad that traverses the adblocker, I never clic on any PROMOTED content nor on any link of the ad-top results. Always REJECT cookies I've the option. The advertising companies pay on what they believe I'm seeing, but on what I really see (and care). Just waiting for the day they realize and stop wasting money and disturbance.
No ROI?? Google 60b, Apple 99b, msft 72b. You are delusional.
I've expressed wrongly. My intend was to refer the companies paying for the ad not the ones managng the ads. Also ROI wanted to refer to the return for the investment on ads. Edit: typo