this post was submitted on 12 Jun 2023
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Technology
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Perhaps this will mark the end of an era. Running a social media company requires lots of money, and making it profitable is very hard unless you leach data off everyone. Perhaps investors will learn that there are better ways to make money.
I'm just not really sure what those other ways to make money could be. Other than monetizing a service outright via a subscription or selling a product to the users, I don't really see a good way for online social media to be revenue neutral or positive.
I was mainly thinking that investors should consider dumping their money on companies that have nothing to do with the social media. Making an online platform like this profitable has been proven to be very difficult, and investors should have learned that by now.
Profit ruins everything. Heck I don't even enjoy producing art or figurines or whatever if it's for profit. I'd rather be part of something driven by passion and interest in doing something for others than profit. Infinite growth is a really bad model... if humans grew indefinitely it wild be catastrophic, and claustrophobic...
Maybe the problem lies in the expectations. Normally, an investor wants the investment to grow forever, but that’s not realistic in the long run. There used to be lots of family businesses that only wanted a sustainable income. For instance, a bakery like that wasn’t supposed to branch out and spread to other cities. If they just keep on selling bread every morning to the locals, the family in question survives with that money, that’s enough. They just expect things to be sustainable, not exponential.
The best way in the modern capital environment is to pivot to algorithm-driven content like TikTok-- I think we're seeing the decline of traditional social media in general in favor of platforms that follow the TikTok formula.