this post was submitted on 02 Jul 2023
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Having tried to use Reddit advertising for business (a national company), it really wasn’t very good. They had very poor targeting and algorithms.
I have a family member that runs their company digital advertising strategy. Said the same thing… and that it was hard to track conversions. They ended up pulling their ads.
I work in the digital advertising industry...reddit is pushing hard to grow it's advertising business and are being helped by major players in the industry.
I've been tracking it for a while, because I know it was foreshadowing the decline of reddit as I knew it
Plus they have this unique position of being able to serve niche ads right in the place where that niche happens. You don't really need to be a genius to make that work, even if you have shit algorithms, the targetting is done for free by just selecting the right subreddits. It is one of the rare places where actually useful advertising could happen, that's a market that's currently being served by nobody.
Yup. That was our experience too! My boss and I were both Redditors and we thought it would be cool.
Narrator: It wasn’t.
Given how they screwed up new.reddit and can't make a decent app, this doesn't surprise me.
I took a pitch from a Reddit ad sales rep in May, and he admitted to not really using the site.