Reddit

People forget that there is a huge bias in online engagement towards whoever is unhappy with a thing. You see it in gaming subs all the time. People who like the game tend to... play the game, while people who have a bone to pick are the ones who put it down and vent their frustrations online.

Even if 80% of the comments about a game are negative, that 80% might all come from 15% of the player base who dislike it.

I fear the same thing is happening with Reddit. It's a very engaged 5% that's making up 90% of the comments. I really hope I'm either wrong about that, or the without they very engaged 5%, the rate and/or quality of the content drops enough that it starts impacting engagement levels of casual users who aren't as invested.