this post was submitted on 15 Nov 2023
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Apple
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The implication is that Apple's language is very specifically implying this is a fee-for-service product, but that they are waiving that cost for a defined time period. They may extend that again, or several more times, but they are going out of their way to NOT say it's just free, or simply an included feature e.g. FindMy.
If their intent was to have it be an included service, they would NOT include the language about how long it will remain free.
Releasing too much info gives your competitors an advantage. Keeping them in the dark keeps them guessing.
Guessing they’ll be moving to starlink at some point in the future and it will get even more affordable.
I don’t see it being an incredibly expensive service for them to provide given the obvious public relations gains, especially when they just said they’d be opening it for auto incidents too. Super high volume compared to a few (hundred?) rescues.
That said, I could see the auto coverage being a paid service down the road. Pun intended.