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YouTube test threatens to block viewers if they continue using ad blockers | Engadget
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This is the fallout from the technology industry shrinking and coming to terms with itself. See the crash of the Silicon Bank recently as an example. Basically as the positive outlook toward these kind of businesses and pursuits continues to mellow out we'll see these companies look inward to squeeze as much money out of their products as possible.
I feel like this is the best outcome because we've seen people address what really matters to them. People are switching to more local solutions. Engaging with communities they actually care about.