this post was submitted on 08 Nov 2023
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Privacy

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Below is a disturbing amount of information data brokers have ammased from buying your data from trackers in ads and apps.

"a staggering amount of sensitive and identifying information about consumers," alleging that Kochava's database includes products seemingly capable of identifying nearly every person in the United States.

... can access this data to trace individuals' movements—including to sensitive locations like hospitals, temporary shelters, and places of worship, with a promised accuracy within "a few meters"—over a day, a week, a month, or a year. Kochava's products can also provide a "360-degree perspective" on individuals, unveiling personally identifying information like their names, home addresses, phone numbers, as well as sensitive information like their race, gender, ethnicity, annual income, political affiliations, or religion, the FTC alleged.

... target customers by categories that are "often based on specific sensitive and personal characteristics or attributes identified from its massive collection of data about individual consumers." These "audience segments" allegedly allow advertisers to conduct invasive targeting by grouping people not just by common data points like age or gender, but by "places they have visited," political associations, or even their current circumstances, like whether they're expectant parents. Or advertisers can allegedly combine data points to target highly specific audience segments like "all the pregnant Muslim women in Kochava’s database," the FTC alleged, or "parents with different ages of children."

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[–] [email protected] 7 points 1 year ago* (last edited 1 year ago)

Never sign in anywhere, or at least with fake, temporary accounts.

When ordering things send it to a pickup point, not home address. Preferable by fake name, but hopefully they don't want to see your ID.

Use a privacy focused email server.

Clear cookies after you leave a website, install an addon to generate a fake random browser fingerprint.

Never go on any website where you enter your real name and address.

Be sure to renew your vpn public ip address often. Be sure you can trust your vpn provider.

Turn off WiFi and Bluetooth when going outside your house so they cant track you that way. Stores do that nowadays.

Avoid being seen by public security camera's.

Make sure your friends and family don't post and tag your face or name anywhere.

Hope your cellphone provider, isp, healthcare provider, etc don't sell your personal data.

Basically impossible to not get tracked at all, but you can get quite far.