Atheism

No surprise whatsoever. They ramped up their spending on ads probably 100x about 10 years ago. They bought a basketball star for a coach, sold naming rights to their sports complex—newly built and upgraded—and leveraged that into widespread billboards and commercials.

Aside: I taught in Phoenix at the time and every graduate from GCU in my subject area without fail was ill-prepared yet supremely confident—a bad combination. It would seem, now that they’re nationwide online, a la University of Phoenix, they’ve become a diploma mill. They also really push the “christian university” angle hard to get into the pockets of those rubes.