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this post was submitted on 01 Nov 2023
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This is a tactic called memory holing.
Basically you make something impossible to search for by doing something involving those same terms.
Many people accused Kevin Spacey of doing this when he took a movie role about a guy who was falsely accused of exploiting minors. But that was just a coincidence, however what Boris was doing was the real deal.
You looked up Boris and cheese and you get this weird cheese quote instead of anything relating to his illegal party.
There was a Governor in the US who tried it but it backfired. As soon as he lost he pardoned basically every murderer and rapist in the state to try to get headlines complaining about the Governor setting the bad guys free, trying to make the new guy look bad.
This didn't work because they used his name instead of his title, so everyone knew specifically which Governor was to blame.