Apple

This is why competition is always a must, when Apple released the M1 series, the entire tech industry basically shitting on Intel, and spell the death of x86. Make no mistake, Arm-based chips are leading years ahead for efficiency and performance per watt. Qualcomm's Snapdragon Elite X and Microsoft already signed the exclusive deal to sell Arm-based laptop running Windows, coming in 2024. Nvidia and AMD also announced Arm-based PC chips to market in 2025.

On the GPU front, Nvidia basically abandoned the former customers (gamers) that put the company into a trillion dollar company, Jensen Huang now focus on server and AI chip market now that selling 1000x times the MSRP gamer-tier RTX GPU a piece. Just look at the RTX 4000 series pricing and the VRAM for entry and mid-tier cards. Intel Arc and AMD Radeon are decades behind Nvidia in terms of software API, the CUDA ecosystem is the one that allowed Nvidia to basically monopolize the AI field and milking its customers. Gamers are no longer needed by Nvidia, they will continue to release subpar GPU that barely keep up with the expected generational leap, by CUDA cores, VRAM, memory bandwitdth, some are even downgraded, ffs.

This is no mistake. They've purposefully cut a ton of corners with the M1, to make it stand out in exceptional ways. Thankfully for them, everything aligned perfectly in the timeline they expected, however, cutting corners won't cut it anymore. Now that the dust has settled, they need to keep up with the r&d, and push forward again. It is not an accident, that they're comparing M3 performance to the M1 series