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As Reddit protests turn to porn-bombing, advertisers face increasing brand safety concerns (www.thedrum.com)

submitted 1 year ago by [email protected] to c/[email protected]

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Protests on the social platform have entered a new phase, with users shirking the platform’s NSFW content rules en masse. The development has some media buyers on high alert, experts say.

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[–] [email protected] 1 points 1 year ago* (last edited 1 year ago)

"Warnings about explicit content work" is a new take to me. The history of such direct warnings tells us otherwise. At one point there were bands dropping F-bombs on albums just to get that sticker. Because it increased their sales and visibility.

The Streisand Effect is real, in big ways and also in these small ones. I'm not saying don't try, but I'm telling you it won't ever work the way you think it will.

What's interesting is that the MPAA Rating system itself was a compromise from the industry with the government to avoid the government stepping in to control content. That's where it started. Seems eerily similar no? It's not coincidence. But that's just another example of the point I'm making too: originally they rated porn movies "X" and agreed these wouldn't be in the industry- controlled theaters. Porn movie producers took it as a badge and began labeling their movies "XXX" and leaned into it so hard, the MPAA had to change the distinction to something more innocuous, "NC-17." But the cats out of the bag, even today every 11 year old kid knows what XXX means. The warning became a siren call.

Warnings are just the Streisand Effect, so don't expect much of them.