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As Reddit protests turn to porn-bombing, advertisers face increasing brand safety concerns (www.thedrum.com)

submitted 1 year ago by [email protected] to c/[email protected]

36 comments fedilink hide all child comments

Protests on the social platform have entered a new phase, with users shirking the platform’s NSFW content rules en masse. The development has some media buyers on high alert, experts say.

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[–] [email protected] 13 points 1 year ago (6 children)

“My number one concern right now as an advertiser would be that Reddit seems to be losing rapport with and control over their users. Reddit needs to talk to their community members now and work to regain their trust and support or risk losing brand advertisers long term.”

Lmao

I can see why she focused on the risk to advertisers, but it sucks she glossed over the shittier parts from Reddit, e.g. that the change isn't just inconvenient, it makes reddit nigh unusable for mods and the visually impaired with nothing that even sounds like a credible plan in the works.

That, and the more inventive responses. Porn is typical. Demanding every post in r/DebateReligion be held in Latin was funny. Giving every one of r/Political Humor's 1.5M+ users mod powers was beyond hilarious and genuinely original. No mention, though, I guess. Just someone posted a boob.

[–] [email protected] 6 points 1 year ago (1 children)

Also, they make it sound like the problem is the 3rd party app users will have to pay. That's not the issue. Probably most of those users would be happy to pay some monthly fee to keep their app running. It's how much they are charging for the API that is the problem, and the lack of time to actually implement it.

That and the abhorrent behavior of the reddit team, the last weeks.

[–] [email protected] 1 points 1 year ago (1 children)

The craziest part of that to me is that they could have just charged the users directly without putting the onus for payment on the app developers.

You want your account to be able to use the data API? You have to subscribe to Reddit+. One you do that account can use any Oauth App it wants to access the site.

The fact that they put something as complicated as payment flow on third party developers is just obscene.

[–] [email protected] 1 points 1 year ago

I think they have some sort of long-term goal that we're not considering, and that's why they're so desperate to kill competition and channel users into an ecosystem controlled by reddit.

In 3rd party apps they can't control things like ads and "experience".
Perhaps reddit+ IS coming and the main draw they're setting up will be "ad free browsing" and "premium UI elements".

Still a brainless way of doing things, but it's reddit we're talking about...

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