Enough Musk Spam
For those that have had enough of the Elon Musk worship online.
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What a strange saga. Elon fundamentally miscalculated what Twitter meant to it's users before the acquisition and didn't spend any time trying to figure it out at the start.
The first few months' dramatic changes were like watching a train wreck, so it's no surprise usage was going up. At the time Elon was the chief troll and every day brought some crazy announcement. For some reason that is not a surprise, his posts were always at the top of every feed.
I think today it's just a sad state of affairs and everybody is bored with the antics. You can't build a social media presence on a site like this.
Finally the rebrand to X was clearly a miscalculated attempt to get fleeing users to reconsider, it's just that instead of bring old users back he got current users to reconsider and bail.
The decline was inevitable. What did surprise me, and is I guess a sign of ex-Twitter engineer competence, is that the platform did not succumb to entropy weeks after the first wave of mass layoffs. I expected events like "Twitter down for days because team responsible for renewing SSL certificates no longer exists" or "posting new tweets takes hours because the DBA team was decimated and no one remembered to repartition the tables".
Twitter’s front end is not the only product that can break.
For instance analytics and ad servers can break without the end user even noticing it. Drop in revenues could be the results of a miscalculation, a corrupted database or anything.
There are so much ways of going wrong that we wouldn’t know about.
Oh for sure, and there were a couple of noticable incidents where partial functionality broke, like SMS 2FA. But I was expecting more pervasive problems - a Hindenburg vs a gradual descent into senility.